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WHEATIES PANEL FEATURING BOB KESSLER "SCORING NEAR THE BASKET" (U.S.A.)
The Bob Kessler panel was featured on the back of Wheaties boxes in 1936. It was part of a Kings and Queens of Winter Sports campaign that included 4 panels: Basketball player Bob Kessler, Speed skater Kit Klein, Skier Alf Engen, and Hockey player Mike Karakas. It is very similar in design to the Series 5 baseball panels that were also released on Wheaties boxes that year. Bob Kessler was a star player at Purdue University under Hall of Fame coach Ward Lambert from 1933-1936. He was a two-time All-American (1935-36), and as a senior he became Purdue’s first ever consensus All-American. After college, Kessler played professionally for 3 seasons in the NBL for the Indianapolis Kautskys. He was named the league’s Rookie of the Year for the 1937-38 season. Kessler was inducted into the Indiana Basketball Hall of Fame and went on to a career at General Motors, eventually becoming vice president of the company.
Measurements: 2.375" x 3.75"
1936
